Behind The Design

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It all starts with 30+ sketches. Some things you just can’t achieve digitally. I usually just go straight up with a pen—something i picked up from class. When you dive in with a pen, or something permanent, you tend to be more careful with the angles, strokes and also, as you progress, you get more confident of your strokes. Precision is key.

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Next up, “finalising” the design, clean up and prepare it for scan.

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Here’s where the fun actually begins. My artboard is usually messy and loaded with graphic inspirations. *Tip: it’s a good habit to have one folder dedicated to some of your favourite graphics. For the logo, i wanted it to have that raw, DIY, street, punk feeling. Growing up listening to rock and metal, Slayer’s logo came to mind.

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Somewhere along the way, you get off track. You will and that is totally alright. You’re exploring. Chill. You got this.

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Once I’ve settled with the basic white on black logo (or vice versa), i’ll tend to play around with the graphic on photographs—just to see if it’ll go along harmoniously. I mean, you definitely want your logo everywhere. And somewhere along the way again, i get sidetracked. I tried playing along with bright, wild colours. Not sure if you can find it, but there’s one with a Miami Vice colour scheme going on.

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And when you’ve sidetracked enough, you find something that you want to stick through with—which 90% of the time, will be your “finalised” design. I ended up with a chrome-ish, metallic, loud, graffiti look. 

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Finally, when all that is done, time to kick in with the finer things in life a.k.a DETAILS. I personally find it a good habit to check back on your lines and strokes. Especially when you’ve offset it over and over again, your strokes have the tendency to “distort”. Or maybe it’s just me having OCD.

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After X number of hours, and exploration, you’ll end up with a polished and refined design. Never settle for your first design. I think that’s the fun part of doing design. Letting your creativity roam free. Don’t be afraid to go beyond the norm and put in more work. When you put in more time and effort in a design, it’ll always turn out better than the previous. And what’s there to lose in this day and age? All you have to do is Command+Z. Not much in my opinion! 

On a side note, if you are wondering, the “space” background isn’t actually and image off the internet. They’re textures. What the eyes see and the ears hear, the mind believes.

Coming Soonsite in progress.

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